Abstract

Effective communication is a crucial component of employee performance within any organization. It is believed that effective communication is a crucial component of organizational development. For most businesses and organizations, increasing sales and fostering business expansion depend on good communication with clients and employees. Ineffective or poor communication often leads to organizational mismanagement and unfavorable business outcomes. This research aims to investigate the impact of communication on employee performance in the telecommunications sector in Afghanistan. The researcher employed a mixed-methods approach in the current study, adopting a descriptive and explanatory research design to achieve the research objectives. Random sampling was employed in this study, with a sample size of 316 employees from the telecommunications sector in Afghanistan. The data collection technique employed in this study was a questionnaire, which was used to analyze the data and test the hypothesis using SPSS. The finding showed that effective communication has a positive impact on employee performance. Effective communication enhances employee performance and improves it when employees are motivated by their supervisor within the organization.

Keywords

Communication, Employee Performance, Telecommunication Sectors, Afghanistan.

Conclusion

The study reveals that effective communication has a significant positive impact on employee performance in the telecommunications sector in Afghanistan. Although communication explains only part of the performance variation, it remains an essential factor that enhances clarity, coordination, and productivity. Strengthening communication practices can therefore improve employee outcomes; future research should also explore additional factors that influence performance.

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